INDEX Communications Conference – Little America Hotel, Salt Lake City

Thursday, February 10, 2022

7:30 – 8:30 am Breakfast (Ballroom A, 1st Floor)
8:30 am Convene and Welcome (Ballroom A, 1st Floor)
Lisa Pullman, Executive Director, INDEX
8:45 – 9:45 am Concurrent Sessions (All breakout rooms on 2nd floor)

  • Anti-Woke Survival Guide (Flagstaff Room, 2nd floor)
    Susan Carpenter, Director of Communications & Marketing, Charlotte Latin School, NC
    Full disclosure — we’re still dealing with this, but I’ll share what has and hasn’t worked in our nearly 2 year engagement with an anti-woke group at our school.
    Topics covered: new Head of School, “white flight” school established in 1970, summer reading book selections, library book selections, curriculum changes, DEI, grading for equity, “everyone” bathroom signage, student social media, LGBTQ+, transitioning students, Board of Trustees relations, PR consultants, Head of School support, video v. print v. live events, HR training videos, sympathetic employees, parent recruiting and spying, sympathetic donors, sympathetic major donors, former Head of School participation.
    I’ll spend some time on the above, and we’ll have time for you to ask questions and share what has worked in your school.

  • Leading and Managing Your School’s Brand Renewal (Tucson Room, 2nd floor)
    Esther Diskin, Director of Communications, Norfolk Academy, VA
    Ready for a rebrand? Time to share you tips for success in navigating the challenges (and satisfaction, too) that can be found in a well-done brand renewal process. It is moment when creating an inclusive approach can lead to new discoveries that elevate your school’s brand, and a communications director (and team) are in a pivotal position.

  • The Evolving Admissions/MarCom Partnership (Sun Valley Room, 2nd floor)
    Nija Majmudar Meyer, VP for Admissions & Communications, Woodward Academy, GA
    The relationship between Admissions and MarCom has typically been transactional in nature, with Admissions asking MarCom to create collateral in response to application and enrollment trends. More recently, the two departments are teaming up to proactively identify challenges and develop a strategic plan. Join this dialogue to learn how each of our schools aligns its Admissions and MarCom departments, what works well and what doesn’t, and how to best leverage this powerful partnership for the success of the school as a whole.

9:45 – 10:30 am Communications Exchange (Ballroom A, 1st floor)
Back by popular demand! The Communications Exchange is a show-and-tell for professionals. Each school will submit its favorite idea, project, tool, etc. We’ll organize these into a slideshow, and each school will have 3-4 minutes to share its work. We’ll all go home with lots of practical ideas and inspiration.
10:30 – 10:50 am Break (Arizona Room, 1st floor)
10:50 – 12:00 pm Communications Exchange (Continued)
12:00 – 1:00 pm Lunch (Ballroom A, 1st floor)
1:00 – 2:00 pm Effectively Communicating Your School’s DEI Work
Uche Amaechi, Lecturer, Harvard Graduate School of Education
The polarization of DEI and effectively communicating your school’s DEI work.
2:00 – 3:00 pm Communicating DEI – Small Group Discussions
3:00 – 3:30 pm Break (Arizona Room, 1st floor)
3:30 – 4:30 pm Concurrent Sessions (All breakout rooms on 2nd floor)

  • Building & Leading a Versatile and Nimble Team (Flagstaff Room, 2nd floor)
    Caitlin Jones, Director of Communication, Pace Academy
    Best practices in communications constantly evolve, and so too must communications teams. Over the past decade, Pace Academy’s Office of Communications has grown into a full-fledged in-house marketing communication agency, with capabilities spanning from graphic design and video production to social media management and crisis communications. We’ll discuss how to build a positive team culture, the challenges communications offices face today, how teams of all sizes can meet schools’ needs, and additional opportunities for creativity and growth. Come ready to share your ideas and tips of the trade.

  • Magazine Evolution and Philanthropy Reports (Tucson Room, 2nd floor)
    Tim Eilbes, Director of Marketing & Communications, University School of Milwaukee, WI
    This session will explore our magazine evolution over the past decade, discuss our approaches to content and how we handle planning, and share some of the challenges we continue to face. We’ll also talk about how we moved our digital presence beyond an Issuu page-turn doc, and where we hope to go in the future.

  • Project Management Software: Why Every School Needs It and How to Use It (Sun Valley Room, 2nd floor))
    Michael Shaw, Director of Communications and Marketing, Greenhills School, MI
    The head of every marketing and communications leader is constantly swirling with ideas, projects, tasks, and deadlines. We’ve all relied on spreadsheets, but they aren’t dynamic enough to keep up with complex, interdepartmental projects and shared responsibilities. That’s where project management software comes in, and it can be a game changer for large and small shops alike. This session will share how to set up and use project management tools, and how to get other departments to buy in and fully realize its potential.

4:30 pm Adjourn
6:30 pm Reception and Dinner. (Lucky H Restaurant, 1st floor)

Friday, February 11, 2022

7:30 – 8:30 am Breakfast (Ballroom A, 1st floor)
8:30 – 9:15 am Social Media Panel
Francis Moore, Communications Director, Greens Farms Academy
Mary Beth Lambert, Director of Marketing & Communications, University Prep
Kara Sterner, Director of Marketing & Communications, Pacific Ridge School

Topics will include:

  • Building Inclusivity Through Social Media
  • Social Media Governance and Metrics
  • Digital Marketing and Working in Partnership with Other Departments
9:15 – 10:00 am Socal Media Table Discussions (Ballroom A and Arizona Room)
10:00 – 10:30 am Break
10:30 -11:30 am Table Conversations Click here to submit a discussion topic
Topics will be decided in advance, and participants can decide which table to join.
11:30 – 12:00 pm De-Brief, Wrap-Up & Adjourn